The Impact of COVID-19 on Search Trends and SEO

COVID-19 pandemic has taken a toll on businesses globally right from the startups to the big business houses. The economy has seen a big jolt due to the spread of this virus which has many businesses to shut down too. But, online shopping has witnessed a wide increase because of the lockdown. So, it is the right time for the companies to gear up with their SEO and improve their Search Engine Page ranking. The reason being, customers are preferring the companies that are connecting with the customers at an emotional level. Let us now see the influence of the COVID-19 crisis on SEO and Search Trends.

Dedicate Web Page to Coronavirus

While searching on Google, customers are looking up for websites that are providing COVID-19 information and related product details. If you have a dedicated web page for this pandemic, then you can see the burst of organic traffic on your website. The users want to see how you are carrying out deliveries, catering to customer support service, looking after your employees or making any donations, etc. All these details are affecting the site’s SEO and searches drastically.

Change in Business Landscape

The business advertising and searches will come to a halt if SEO specialists are not pulling up with the right content at this pandemic hour. You can see that most websites have turned down their SEO and paid advertising services. But, this is the time when you can slowly pull up with the untouched areas of your website and carry out SEO as usual. So, when this pandemic is over, your business will emerge in user searches and the organic traffic will grow tremendously.

Build Customer Relationships

Do not focus your entire SEO or Search trends campaign towards acquiring the customers by just giving the news of Coronavirus. Users are looking forward to businesses that can support them at this hour. So, champion the cause and try to connect with your customers at an emotional level. Like, if you are a digital marketing company and cannot sell your services to B2B customers, then interact with them through webinars/podcasts to impart expert marketing knowledge free or for minimal charges.

To conclude, engage your SEO and Search Trends in a way that your immediate users feel connected. Create content or marketing campaigns that prove useful for visitors and potential customers. Don’t panic and start working slowly on every aspect of your website.